Pengaruh Kualitas Pelayanan Terhadap Kepuasan Wisatawan Di Kebun Raya Eka Karya Bali

Abstract

Service quality is one of the factors that will affect tourist satisfaction. Tourist satisfaction to an attraction or tourist destination plays an important role in the continuity of an attraction or destination. Where tourist satisfaction will have an impact on the rise and fall of the number of visits. This study aims to determine the effect of service quality on tourist satisfaction. The method used is using a quantitative descriptive this research uses quantitative data types which later the results of the data obtained are in the form of number which ate distributed to 100 respondents. The results in this study indicate that effect of service quality on the satisfaction of tourists visiting the Eka Karya Bali Botanic Gardens, which is 46%, is shown by the consequences of the T test, a sig value of 0.000 <0.05, the effect of the coefficient indicates that service quality affects tourist safisfaction. Based on these results the researcher recommends thar managers must further improve their ability to provide service to tourists so that tourists get services as expected.