Pengaruh Persepsi Harga dan Fasilitas Terhadap Kepuasan Tamu di Finns Beach Club

Abstract

Finns Beach Club is a restaurant located in the tourist area of ​​Canggu which is a place that provides food and beverage services with the sensation of enjoying the view of Berawa beach, making it an ideal place for domestic and foreign ztourists zwho zwant zto zenjoy zan zexotic zbeach zholiday. zThis zstudy zaims zto zexamine zand zanalyze zthe zeffect zof zPrice z(X1) zand zFacilities z(X2) zon zGuest zsatisfaction z(Y) zat zFinns zBeach zClub. zThe znumber zof zsamples zin zthis zstudy zwere z65 zsamples zwhich zwere zdetermined zusing zthe zNon zprobability zsampling zmethod z: zPurposive zsampling zTechnique. This study uses quantitative data types. The data analysis technique used is multiple linear regression using the SPSS version 22 program as an analytical tool. The results obtained based on this research are F_count = 379.526 and sig 0.00, which means Ho is rejected and Ha is accepted. This means that statistically at the level of confidence (a) = 5%, then the price (X1) and facilities (X2) have a positive and significant effect on satisfaction (Y).