Pengaruh Social Media Marketing terhadap Minat Berkunjung Wisatawan di Secret Garden Village, Kecamatan Baturiti, Kabupaten Tabanan, Bali

Abstract

This study aim on determining  and analyze effects of content, communications, collaboration, with connections from social media marketing towards the visit intentions of Facebook and Instagram followers of Secret Garden Village. The research sample were 100 respondents who are Secret Garden Village social media followers on Facebook and Instagram who had never visited Secret Garden Village, using purposive sampling. Primary data obtained through a survey with a questionnaire made using GoogleForm and sent to respondent through social media. Data then analyzed with descriptive statistical also simple linear regression. The results indicates social media marketing implies  positive significant effects towards visits intention in Secret Garden Village.