Pemanfaatan Akun Media Sosial Instagram (@stayinbali_) Sebagai Media Promosi di PT. Madhava Kreasi Indonesia

Abstract

Following technology advancements has become essential in today's organizations, businesses, governments, and educational institutions. The purpose of digital marketing in the travel industry is to use digital media to advertise and market a destination or tourist attraction. The hotel and travel industries are currently keeping up with the times, not only in terms of promoting tourist attractions, but also in terms of business people starting to sell their products through social media. Therefore, this study is required to ascertain the impact of the advantages of using social media accounts from PT. Madhava Kreasi Indonesia as promotional media and to ascertain the difference in sales levels at PT. Madhava following the creation of Instagram @Stayinbali_. The Chief Visionary Officer, the Cluster Marketing Manager, the Marketing Support Staff, and the Digital Experience were interviewed as part of the study's qualitative research methodology. According to the findings of this study, PT. Madhava Kreasi Indonesia's promotion was executed maximally and successfully, which had an impact on the company's level of sales.