Kajian Promosi Duta Orchid Garden dalam Meningkatkan Jumlah Kunjungan Wisatawan

Abstract

The promotion strategy is a very important thing to do by a tourist attraction to break the level of visits to the tourist object itself. This study aims to examine the promotional activities carried out by the educational tourism object Duta Orchid Garden in increasing the number of visits, the obstacles encountered when carrying out promotional activities and the impact of the promotional activities carried out. There are three data collection techniques, namely interviews, documentation studies and observation. Data analysis in this study used a qualitative descriptive method. Based on the research results obtained, it was found that Duta Orchid Garden implemented a promotion strategy, namely promotion mix which includes advertising, personal selling, sales promotion, public relations, event marketing, and word of mouth, interactive marketing and direct marketing. There are four obstacles encountered by Ambassadors of Orchid Garden in carrying out promotional activities, resulting in difficulties for them in carrying out promotional activities. The impact of the promotional activities carried out by the Orchid Garden Ambassadors themselves, namely, increasing awareness and visibility of the Orchid Garden Ambassadors, getting an increase in the number of visits from increasing awareness and finally getting pretty good feedback from visitors